Ask Launches Contextual Advertising
Friday, April 27th, 2007Ask recently launched contextual advertising. This move by ask.com is coming at a point when google is trying create monopoly in this field (though yahoo released similar ads, response is not as it was expected). We will wait and see how ask promotes its services.
source: ask blog
It’s no longer a rumor and definitely not a beta launch. Today’s announcement of the Ask Sponsored Listings contextual product is the real deal. First came Ask Sponsored Listings (ASL) 1.0 in August, 2005. Next came ASL 2.0 in October, 2006. Now comes the next innovative product offering with the Ask Sponsored Listings contextual product launching in less than four weeks.
How is this product different from our competitors, you ask? Three important reasons, each one a paradigm shift:
* It gives publishers more control over yield and relevancy
* It gives publishers more creative ad unit opportunities
* It allows both advertisers and publishers more control over where and what ads are displayedWe’ll be working with publishers to customize their implementations with some of the following options:
* New customized relevancy thresholds for publishers
* Innovative yield management thresholds that allow publishers to optimize their monetization effortsYou won’t find the standard white background with text ads. Our hybrid text + graphical contextual units will offer a fresh new look to performance based contextual advertising.

