It always facinates me how media can change the way things are potrayed. For example media can change all together way olympic medal ranking can be done just to appease their readers or veiwers. Take for example American media and Olympic medal rankings. Till Athens 2004 Olympics the ranking was based on number of golds recived by individual contries (Link from USA today). But now all of a sudden the ranking is based on total number of medals (Link from usatoday). If the media cannot accept loosing now what are they going to write in 20 to 50 years time when china will be polictical, economic and military superpower. I guess then the US mass media will try to replicate what communist goverment media did in cold war era Soviet contries.
